STRATEGY
IDENTITY
BRANDING
PACKAGING
ART DIRECTION
PRODUCT PHOTOGRAPHY
Sab Farm Fresh was founded with a passion for healthy living and sustainable farming, bringing farm-to-table freshness directly to customers.
The brand’s mission is to make nutritious, vegetarian meals accessible to all. By prioritizing freshness and flavor, Sab Farm Fresh ensures every dish combines health, taste, and convenience, empowering people to eat better every day.
Rooted in hydroponic farming, Sab Farm Fresh is dedicated to sustainability and transparency, delivering wholesome, ready-to-eat bowls and salads crafted with care.
THE CHALLENGE
Sab Farm Fresh needed a brand identity that would stand out in a market saturated with health-focused food services. They wanted to communicate their values of transparency, sustainability, and health in a way that would appeal to a diverse customer base, from young professionals seeking convenience to retirees prioritising health. The challenge was to create a visual identity that would be both modern and rooted in tradition, appealing to a wide demographic without losing the essence of the brand.
RESEARCH
Understanding the competitive landscape was crucial. We analysed key players in the market, identifying gaps and opportunities that Sab Farm Fresh could leverage. Our research showed that while many brands focused on health, few offered the transparency and farm-to-table freshness that Sab Farm Fresh could provide. This insight informed our visual and strategic direction.
OUR APPROACH - GROWING FROM THE GROUND UP
We began by getting into the brand's story, understanding the passion and purpose behind Sab Farm Fresh. The founders, local farmers themselves, emphasised the importance of knowing where your food comes from and the impact it has on your health and the environment. This narrative became the cornerstone of our branding strategy.
DEFINING THE BRAND PERSONALITY
Sab Farm Fresh is wholesome, approachable, and down-to-earth, with a deep commitment to eco-consciousness. We captured these traits in a brand personality that is authentic, nurturing, and adventurous, reflecting the brand's promise of freshness and health.
MOOD BOARDS & VISUAL IDENTITY
We presented three mood boards, each inspired by different aspects of the brand's story and the competitive research:
Modern Monochrome: A sleek, clean aesthetic that symbolises growth and wellness.
Fresh Pop of Colour: Vibrant hues inspired by nature, reflecting the brand's commitment to freshness and sustainability.
Cultural Heritage: A colourful palette reminiscent of traditional Indian spices, paying homage to the brand’s roots and the diversity of its offerings.
The chosen direction combined elements of all three, resulting in a vibrant, yet grounded visual identity that speaks to both tradition and modernity.
EXECUTION: BRINGING OUR VISION TO LIFE
Logo & Submark:
The logo is a blend of clean typography and an element of growth—a symbol of Sab Farm Fresh’s promise of fresh, healthy meals. The submark takes inspiration from the earth, emphasising the brand's connection to nature and sustainability.
Packaging Design:
We designed packaging that is not only visually appealing but also eco-friendly. The use of recyclable materials aligns with the brand’s commitment to sustainability, while the vibrant colours and clear labelling ensure that each product stands out on the shelf and communicates the brand's values.
DIGITAL PRESENCE
We developed a cohesive digital strategy that included website design, social media assets, and email marketing templates. Each touchpoint was designed to tell the Sab Farm Fresh story, engaging customers with the brand’s mission of health, freshness, and sustainability.