Helping mum-run product-based e-commerce stores create simple structures

The E-commerce Depot, started by mum of 2 Natalie Brusnahan, is an e-commerce product coach with a vision to help other mums with e-commerce businesses create balance and calm the chaos.

They help mum-run product-based e-commerce stores create simple structures around their products and make the juggle between motherhood and business easier through consulting and digital courses.

For the E-commerce Depot, the goal was to create a brand that feels vibrant and unique for other mum-run product-based businesses in the online space. We achieved this by using a feminine colour palette with a mix of nudes, circles, and curves. Taking inspiration from comfy home decor and strong feminine energy, we created a wordmark that felt connective and balanced. We wanted the primary elements to feel vibrant and calm, emphasized by the supporting design elements that calm the chaos through the typography and colour palette.