3 REASONS WHY YOU SHOULD HIRE A BRAND DESIGNER

You just created your beautiful products and tested out your new service offer. You know exactly who your dream customers are. You have relaunched your brand with a Pinterest-worthy logo and designs. You spent weeks redesigning your website and creating content for your socials. But the moment you launch, you are underwhelmed with the response! You launch your brand, oh so excited to hear the cha-ching, but all you heard were crickets.

You are now thinking to yourself, “Damn! Where did I go wrong? Why are people not loving my vision the way I expected them to?” If this made you yell a “HECK YEAH! THE HELL!”, it may be time to get into a profession to help you out. You may just need to hire a Brand Designer to help you meet your dream customers!

As small business owners, we dream about our businesses growing and impacting our dream customers, getting noticed in the sea of same.

You have probably spent time creating all these beautiful visuals dreaming it speaks to your vision. We already have so much to accomplish on our to-do list and it can be overwhelming. I get it! I get how important it is for you to be in line with your brand’s purpose and for it to scream “the One”.

A brand designer’s work is more than just creating your logo and your visuals. We are here to help you uncover your brand’s truest potential by developing a unique brand core and a brand positioning oh-so authentic to you, so you can stand out to your dream customers. We conduct a market audit so you can attract the right audience and serve them better. And then finally having you a one-of-a-kind and timeless design that is authentic to your unique story and speaks directly to your “superfans”.

We are in the business of building brands and helping you develop your dream business. So I decided to create you a list of some reasons why you may want to work with a brand designer.

1. We help save you time and money

You are the expert in your craft, but we are equipped with tools that can help you understand your business and who you serve better. Imagine saving up on all that time and guesswork you might have to put into it in the long run. Also, your time is oh-so valuable and worth your money. By hiring an expert you would be saving up both your valuable time and money over time.

It’s easy to feel overwhelmed with all the different things you have to keep up with. Finding a great brand designer to work with can help you grow your business and save you time, money, and energy. A reliable designer will take some burden off your shoulders.

2. We know Design!

As brand designers, we would work closely with you to ensure the success of your business and provide several design options after conducting complete market research and analyzing the competitive scenario. Design rooting in proven strategy curated just for you!

With design experience and having worked with brands belonging to multiple industries, we sort of have a clue on what’s out there and what works. From logos to packaging design and digital decks, we offer branding solutions that include coming up with creative ideas, customizing logos as per your need, updating package designs that speak to your dream customers and so much more. Even the smallest of details like the fonts on a logo can help your potential customers feel emotionally connected to your brand and its purpose.

We exist to help you serve your customers better and attract the right audience customers. We are here to help create memorable brand designs that are true to you and speak to your dream customers.

3. We help you maintain brand consistency

Now, why exactly is it SO important for a brand to maintain visual consistency throughout out? Well, it helps you build a little-known thing called “Trust”. Yup! A consistent brand helps build trust and in the long run brand loyalty. Wouldn’t you want to meet your brand’s super-fans quicker?

But how do we help your visuals stay consistent? It’s by providing you with an entire brand identity system that includes specific fonts for specific locations, colours you should stick to, and imagery you should use. We also compile all this information into a Brand Style Book or Guidelines, so you can use it for years to guide your brand to stay consistent.

Now hiring the right designer for you is highly subjective and a topic that can be an entire blog in itself! But a rule of thumb I like to suggest is “Are they matching your vibe? Would they get what you truly stand for and are about?” If the answer is yes, maybe they are the ones for you!

But I truly hope the above reasons do help you navigate through and understand why maybe it’s time to seek professional help with your brand. We get how intimidating it can get hiring someone to take a deeper look at what works and what doesn’t. But we are here to simply ask you the right questions that could help you grow and connect with your dream customers. If you feel you may need a helping hand and are ready to start your branding journey, get in touch!

If you feel you may need a helping hand and are ready to start your branding journey, get in touch!

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